Implement SEO in your store

You've launched your online store on Shopify, but you've noticed that your traffic is low and you haven't managed to make any sales. You're wondering why this is happening, since your product is of high quality and at the forefront of the market. How can you make it so that customers can find your product without spending a lot of money on advertising?

Don't worry, there is a solution to these concerns: SEO optimization of your online store. But what is SEO and how is it implemented? Here we explain it to you.

What is it and how does it work?

User traffic from search engines is essential for any online business, known as organic traffic. This means that we don’t need paid ads to appear at the top. We could compare SEO to the location of your store: poor SEO is like having a physical store in the South Pole, where no one will ever get to it; good SEO is similar to having the store in the city center, where thousands of people pass by every day and will surely visit you.

SEO (Search Engine Optimization) refers to a set of strategies applied to the information on a web page that allows it to appear in the search results of platforms such as Bing, Yahoo!, Google, among others.

It is crucial to understand that there is no magic formula for SEO, and positioning cannot be guaranteed with precision, as it depends on the strategies we implement and maintain over time on our website or online store.

When you're starting out in the world of ecommerce, no matter what platform you use, it's important that your target audience can easily find you. For your store to be successful, it needs to appear among the top search results, as these receive the most visits and therefore offer more opportunities to be seen and generate sales.

How does SEO help me?

SEO is essential to ensure that your website appears in search results when someone searches for products related to yours. As you implement these strategies, you should gradually move up the rankings until you reach the top spots.

For example, if someone searches for “Shirt in Santiago” on Google, the first results will likely show stores or suppliers that specialize in that product. This is because they have optimized their pages using keywords or phrases like “Shirts in Santiago,” aligning directly with what users are searching for.